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The personal lines market is changing fast; here's the good news for agents

Is it harder than ever for personal lines agents to live on what they catch? Or does it just look that way?

By Bill Coffin | Updated on February 11, 2015

There is an old folk tale about two frogs: One lives on the edge of a deep, secluded pond. The other lives on the edge of a shallow pond near a country road. The first frog exhorts his friend to relocate; if he stays in that shallow pond, bad things will happen. But that second frog stays because he is afraid to abandon what he knows—however uncomfortable or unsustainable it might be—for the unknown.

Soon after, disaster befalls the frog of the shallow pond. In Aesop’s telling, a wagon comes by and crushes the frog. In another version, the shallow pond dries up, leaving the frog to bake in the sun. And in another version, because the shallow pond is so easy to reach, lots of additional frogs move in, and they soon eat all the flies and collectively starve. The end result is always the same: Those who are unwilling to face change invite self-destruction.

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