It's been top-of-mind for many insurance agents these past few weeks—no, not the Nationwide "I Died" Super Bowl ad— but Google's upcoming entry into the personal lines market.
And while this news brings anxiety, some agents say they are more than prepared to tackle competition from the Internet giant.
"Personally, I'm not afraid of Google entering the marketplace," says Chris Paradiso, owner of Paradiso Insurance. "We have invested in the right processes and procedures and developed the right marketing strategy."
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