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10 things the insurance industry can learn from the Super Bowl XLIX ads

Nationwide's ad opened up a can of worms, but was that what they intended? An expert weighs in.

By Lynette Gil | Updated on February 06, 2015
New England Patriots players celebrate with the Vince Lombardi Trophy after the NFL Super Bowl XLIX football game against the Seattle Seahawks Sunday, Feb. 1, 2015, in Glendale, Ariz. (AP Photo/David J. Phillip)

If you didn’t catch Super Bowl XLIX, you at least watched the ads, or have seen all the buzz on your social media platform of choice. This year’s Super Bowl topped out at more than 114.4 million viewers, which makes it the most watched broadcast in U.S. TV history, according to CNN Money. 

Which of this year’s ads made you laugh, cry, laugh-cry, cringe or feel inspired? Some ads were forgettable, some were terrible and some had true potential to shape our cultural climate. What can the financial and insurance industries learn from these wide-reaching and very expensive marketing spots? We had so many piercing questions that we contacted international branding expert Scott Deming to gather more intel on what these ads mean for marketers this year. 

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