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Super Bowl viewers forgot that Nationwide really is on their side

Sometimes the takeaway depends on the lens you use.

By Patricia Harman | Updated on February 03, 2015

I’ll admit that I watched the Super Bowl while multi-tasking on Sunday, so I didn’t see all of the ads or even all of the game. (After the Patriots beat my Ravens in a very close game and “deflategate” reared its head, the Super Bowl lost some of its luster for me.)

However, I did see the Nationwide ad that has generated so much discussion. My reaction was probably different from many other viewers because of my background in marketing and journalism – and the fact that I cover the insurance industry. Initially I thought, “That wasn’t what I’d expect of a Super Bowl ad,” and then I realized that in the clutter of things that didn’t really matter, this was one ad that would make a difference. It would save children’s lives and hopefully make parents, babysitters and other child caregivers aware of how quickly these accidents can happen and how final some of them can be.

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