Nationwide isn't sorry — far from it.
Despite the negative reaction elicited by Nationwide Mutual Insurance Company's controversial Super Bowl XLIX ad in which a child dies, Joe Case, Associate Vice President, Corporate Marketing (Public Relations) for Nationwide, says the company is pleased with the overall response.
In a conversation with PC360, Case explained that the ad's intent was to raise awareness of a cause the company has been supporting for more than 60 years. The company's archives include literature on how to keep children safe and prevent accidents at home dating back to 1954.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Rosalie Donlon
Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected].
