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Nationwide defends its position over controversial Super Bowl ad

The insurer offered a statement this morning in defense of its message to protect children.

By Shawn Moynihan | Updated on February 02, 2015

It was the thud heard ’round the world, dropped smack in the middle of the year’s most celebrated sporting event.

Viewers were quick to turn to social media to voice their dislike of what they perceived to be the “Debbie Downer” moment of Super Bowl XLIX, but Nationwide isn’t backing down in defense of its “Because I Died” television spot.

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Shawn Moynihan

Shawn Moynihan

Shawn Moynihan is Editor-in-Chief of National Underwriter Property & Casualty. A St. John’s University alum, Moynihan has earned 11 Jesse H. Neal Awards, the Pulitzers of the business press; seven Azbee Awards, from the American Society of Business Press Editors; two Folio Awards; and a SABEW award, from the Society of American Business Editors & Writers. Prior to joining ALM, he served as Managing Editor/Online Editor of journalism institution Editor & Publisher, the trade bible of the newspaper industry. Moynihan also has held editorial positions with AOL, Metro New York, and Newhouse Newspapers. He can be reached at [email protected].

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