(Bloomberg) — Lyft Inc. wants people to know that the company is on an upward trajectory.
The San Francisco-based ride-sharing company said Tuesday that its revenue and number of rides rose five times in 2014, with the startup reaching profitability in its most established markets such as San Francisco. In addition, Lyft plans to roll out its first national marketing campaign on radio, digital and outdoor billboards this week, co-founder John Zimmer said in a phone interview.
"There's a lot of excitement about our growth," Zimmer said, without disclosing underlying sales and ride numbers. He declined to comment on a recent report that the company is in talks to raise a new round of financing.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
