It is no secret that consumers want choice and convenience when shopping for car insurance. Whether they work through a local agent or directly with a company, many prefer to obtain multiple quotes and options to ensure they are getting the best value.
It appears when it comes to auto insurance specifically, the decision to initiate the process online has already been decided. Mirroring trends in other industries, recent statistics show that a large number of consumers begin their search for insurance online. However, all these shoppers are not necessarily buying online - many consumers still prefer to speak with a local agent or directly to the insurer before closing on their purchase.
As consumers have turned to the internet for more information and/or obtain quotes on auto insurance, comparison shopping sites have become increasingly important. Most online comparison shopping sites remain oriented toward auto insurance but there are some indications we will see an increase of activity in homeowners and possibly small business – although both are still relatively small.
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