Search
 

Customer relationships are more important than ever; here's proof

Insurance brokers and agents have to move away from product silos and become consultants to business, according to the latest Ernst & Young Global Survey.

By Rosalie L. Donlon | Updated on January 12, 2015

A recurring theme at the Annual Insurance Executives Conference, held in early December, was “know your customer.”

The presenters generally agreed that the most successful agents, brokers and carriers are those who understand customers, their business operations, and their needs better than their competitors. For example, David Hollander, Global Insurance Advisory Lead for Ernst & Young (EY), observed that this conference was “radically different” than it would have been three years ago. “The attendees are more insightful, more aware of customer segments and needs, and more attentive to risk mitigation strategies,” he told PC360.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.