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Honda president vows to scrutinize operations, raise quality

Honda Motor Co. President Takanobu Ito, beset by record recalls last year, told suppliers the carmaker will examine operations to improve quality and safety standards.

By Ma Jie, Bloomberg | Updated on January 09, 2015
(Bloomberg) – Honda Motor Co. President Takanobu Ito, beset by record recalls last year, told suppliers the carmaker will examine operations to improve quality and safety standards.

Ito spoke about Honda’s quality issues in the past year in an address to suppliers today and apologized for recalls and new product delays, said Akemi Ando, a spokeswoman for the automaker. He pledged to scrutinize development and asked for support from suppliers, Ando said.

The executive’s remarks come after Honda agreed to pay a record $70 million in fines and submit to stricter oversight for failing to tell the U.S. government about warranty claims and more than 1,700 injuries and deaths linked to potential defects in its cars. Ito led the company through a calamitous 2014 that saw deaths in Honda vehicles linked to Takata Corp.’s air bags and record recalls to fix separate flaws in some of its most crucial models.

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