"Insurance was the fastest-growing industry after World War II. This was a sweet place to be, and if you could reasonably run a business, your agency would grow," says Michael Jans, CEO of Agency Revolution. "But those days are over. Competition is more fierce, and rivals are well-funded. You have to be a dedicated entrepreneur."
One such way to grow an agency is through marketing automation—a technology that is not new, but has been largely unavailable or useless to the insurance industry because data has been siloed in agency management systems.
But more recently, software is available to read the information in an AMS and automatically trigger marketing campaigns to individuals at the right point in time.
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