Social media and pop culture seem to have influence over the perception we have about any generation. However, millennials, or those 18 to 34 years old, seem like they are part of a misunderstood generation, accused of being narcissistic for taking one-too-many selfies and lazy for not having jobs.
In an effort to better understand millennials and find out their needs and wants, a recent article on AdWeek has organized this generation, some 80 million young adults, into 12 categories, which are briefed in this article. The data analysis of 4 million young adults by Exponential, a digital advertising network, was presented during Advertising Week in New York this year.
While the research is fascinating, keep in mind that these personality types do not portray all millennials. These types are just an idea of the kind of prospects you might encounter, how to relate to them and what stages in life they might be in. Maybe some millennials present a kaleidoscope of these traits in their own personalities, but if you’re patient and listen to your client or prospect’s needs, you should be able to understand and serve them better.
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