(Bloomberg) -- Sony Pictures’ decision to let Seth Rogen make a comedy about a plot to kill a head of state will potentially cost the studio hundreds of millions of dollars after a devastating cyber-attack linked to North Korea.
The Sony Corp. studio spent about $80 million to make and market the film, whose release was canceled Wednesday after threats of violence by hackers, according to Wade Holden, a researcher at SNL Kagan. On top of that, there’s the bill for rebuilding Sony’s computer network.
“The cost to Sony from new software and hardware, employee labor to clean up the mess, investigation, lost productivity, and reputational damage, just to name a few, is at least over a $100 million and growing daily,” said Hemanshu Nigam, who founded the cybersecurity firm SSP Blue and has worked with Microsoft Corp. and News Corp.
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