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Deliver Better Insights, Faster Using Prefill Technology

Ease of doing business vs. accurate and complete applications. How do insurers balance these two seemingly conflicting interests? Prefill technology.

By Deke Phillips | Updated on December 09, 2014

Many leading commercial auto insurers place intense focus on being easy to do business with.  This helps them become and remain the carrier of choice to agents.  At the same time, carriers are interested in accurate and complete applications, requiring agents to undertake the often dreaded task of entering vehicle schedule data manually, including the 17-character vehicle identification number (VIN) for each vehicle in a fleet.  How do insurers balance these two seemingly conflicting interests?  Prefill technology.

This unique data service instantly “prefills” VINs and other vehicle data based on the vehicles registered to the prospect’s business on the agent’s screen, saving the agent the significant time and aggravation of manual data entry and turning the conversation with their customer from one of data collection to one of data verification.  This enables agents to focus on serving the customer’s needs instead of ensuring all the required vehicle information has been entered in their system.

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