In late 1843, Charles Dickens wrote “A Christmas Carol” as a holiday novel, expressly designed to make him some quick money. At the time, Dickens’ latest novel was a bomb; he owed money to his publisher and he really needed the dinero. He financed the book’s publication himself, pricing it at 5 shillings to make it affordable to the masses (talk about using self-publishing as a branding strategy!)

Dickens’ gut instinct was right: “A Christmas Carol” made him a lot of money. But something else happened along the way—the story of Ebenezer Scrooge became one of the most enduring pieces of literature in the English language, with characters that have been absorbed into the human vernacular and psyche.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.