Organic growth, changing customer demand and competition are the top factors driving independent agency and brokerage technology investments, according to results from Applied Systems' Applied Net Technology Survey.
Taken from the responses of more than 100 insurance professionals who attended Applied Net 2014 from Sept. 15-18 in Orlando, Fla., the survey reveals a growing appetite for advanced technology solutions to better meet the expectations for multichannel engagement, according to the software provider's CEO, Reid French.
"Digital technology is driving the fundamental and rapid shifts in consumer behavior, and changing demographics—including the economic and professional arrival of the millennial generation—are only accelerating this shift," French says.
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