Consumer reviews of businesses, products and service is growing its influence over other consumers' action than ever before. Apps like Yelp, Foursquare, Around Us and more are built around the idea that sharing our opinions is a part of social engagement.
A 2013 study by BrightLocal, a marketing firm specializing in SEO, found 85% of consumers say they read online reviews for local businesses. Before forming an opinion of a business, 67% of consumers read six or fewer reviews, up from 52% in 2012—which means those reviews are more powerful than ever.
The history of online marketing can be broken into three phases: The first monitored your brand. The second phase addressed negative comments, resolved issues and implemented transparency.
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