Our biennial Producer Survey, done in partnership with Flaspöhler Research Group, is a revealing picture of independent agents' opinions of U.S. commercial carriers. The survey of 526 independent producers included probing questions about insurer utilization, performance, perceptions of insurers and related topics. A total of 41 insurers and 19 lines of business were evaluated.
To achieve the highest level of accuracy obtainable in market research, adaptive interviewing methodologies were used in fielding this survey. Adaptive interviewing recognizes that each respondent's experience is different, and so too should be each set of questions. Rather than put every question to every producer, only questions about issues known to be important to each producer were asked. Each producer was asked to evaluate only carriers with which he or she was familiar.
Importantly, adaptive interviewing removes much of the bias toward larger carriers commonly seen in most producer surveys and levels the playing field for smaller insurers.
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Shawn Moynihan
Shawn Moynihan is Editor-in-Chief of National Underwriter Property & Casualty. A St. John’s University alum, Moynihan has earned 11 Jesse H. Neal Awards, the Pulitzers of the business press; seven Azbee Awards, from the American Society of Business Press Editors; two Folio Awards; and a SABEW award, from the Society of American Business Editors & Writers. Prior to joining ALM, he served as Managing Editor/Online Editor of journalism institution Editor & Publisher, the trade bible of the newspaper industry. Moynihan also has held editorial positions with AOL, Metro New York, and Newhouse Newspapers. He can be reached at [email protected].
