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Finding the 'sweet spot' in attracting millennials to insurance careers

Insurance isn't "sexy," but it could be to younger professionals, if we position it properly.

By Dax Craig | Updated on November 24, 2014

When you think of the insurance industry, the words “cool” or “sexy” might not immediately come to mind. Unfortunately, that perception has hindered many young, talented workers from seeing the value of insurance as a career path, and the industry recognizes something needs to be done.

It’s no longer enough to simply provide stable job opportunities; it is now crucial to find a way to make insurance relevant to a new breed of employees. More diverse than ever before, the next generation of workers differs with regards to age, gender, cultural backgrounds, skill sets and working styles. Studies have proven that they crave innovation, independence and flexibility, gravitating toward companies like Google and Facebook that have built empires around those same principles.

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Dax Craig

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