Although agent adoption of technology is gaining steam, many in the insurance industry are wondering how technology adoption can be taken a step further toward technology truly being part of agents’ sales behavior. How can we as an industry build upon existing automation investments and how can we influence behavioral change in the distribution channels that remain paper based?

The answer lies in providing enough value to the end user to drive the desired change. Simply having in-good-order submissions, faster commission payments and cost savings associated with paper based processing is no longer compelling enough to drive the desired widespread change in agent behavior. These once desired values are viewed today as baseline requirements in automated business processing platforms. To encourage end user adoption and influence behavior change, there must be additional values for the end user that are delivered at a price point that enables successful ROI implementations for the home office.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.