Organic growth, changing customer demand and competition are the top factors driving independent agency and brokerage technology investments, according to survey results from Applied Systems' Applied Net Technology Survey.
Taken from the responses of more than 100 insurance professionals who attended Applied Net 2014, the survey reveals the growing appetite for advanced technology solutions from agencies and brokerages to better meet the expectations for multichannel engagement, according to Reid French, CEO at Applied Systems.
"Digital technology is driving the fundamental and rapid shifts in consumer behavior, and changing demographics, including the economic and professional arrival of the millennial generation, are only accelerating this shift," French says.
Recommended For You
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
