Technology Investment Trends

• Organic growth (55%), changing customer demand (54%), and competition (48%) are the top factors driving independent agency and brokerage technology investments.
• 60% of respondents indicated agency or brokerage management system updates as the highest-priority technology investment area; 47% of respondents indicated online client self-service as a top technology investment area; and 37% cited mobile technology as a top investment priority.

Growth and Productivity Gains

Forward-thinking agencies and brokerages continuously evaluate and evolve their customer service models, products and services, and operational processes to ensure productivity, client growth and overall business profitability. When considering technologies that drive growth and productivity, participants indicated:

• Standardized agency and brokerage management workflows (64%) deliver the greatest value.
• Client self-service offerings (44%), cloud technology (33%), mobile technology (32%), and business intelligence applications (27%) also were recognized as technology areas with the greatest potential for positive impact on the business.

Focus on Business Intelligence Grows

• Staff productivity is the most important insight to be derived from a business intelligence application, 58% of respondents said.
• According to the survey, the two biggest perceived benefits of implementing a business intelligence application are identifying growth opportunities (46%) and increasing staff productivity (23%).

"Data growth and availability continues at an exponential rate, which is creating a wealth of untapped information that can deliver new insights into business operations, potential new markets, client retention and business opportunities," said Michael Howe, senior vice president of product management, Applied Systems. "These findings clearly demonstrate growing agency and broker interest in business intelligence applications to improve business operations and ensure the greatest level of staff productivity."