So you think you're pretty progressive about social media. You're blogging, posting videos on YouTube and engaging clients and prospects on the Internet.

Don't get too complacent. Establishing a presence on social media platforms can be like building a sand castle—when the tide shifts, you may need to start from scratch.

That's the takeaway from a recent study compiled by Business Intelligence, which finds that social media platforms are constantly evolving—and what's hot with one demographic today can cool off pretty quickly.

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