PC360 previously covered how millennials research and purchase P&C insurance.
Then we addressed how to recruit and retain them as workers for the insurance industry.
But what about selling to this growing and (let's be honest) challenging new market?
The following tips are based on Applied System's “Why Millennials Matter” report, which details the evolution of the insurance agency as millennials proliferate the workplace, and technologies that enable the independent agent to reach and connect with these consumers.
Be a trusted advisor
Despite their reputation for living entirely online, many millennials respond well to in-person interactions, especially in the workplace. Be available in person and be available to help.
Engage millennials with technology
Offer multiple channels, including online, phone, and social media, to enhance your credibility and reach millennial customers where they are most comfortable.
Update your website
Increase conversion rates and capture more customers with a more prominent, better designed online presence. Remember, your site will likely be millennial customers' first contact with you — make sure you give them a good impression.
Use a cloud-based agency management system
Allow agents to service clients remotely, and for clients to access their accuont information online. Not only is it a value-add for the client, but it makes account management easier for everyone.
Leverage tech solutions
Provide online self-service capabilities that make it easier for millennials to do business on their terms.
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