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Attention! Here's why millennials matter to agents and brokers

Millennials bring $1.68 trillion in purchasing power--are you doing all you can to reach them?

By Melissa Hillebrand | Updated on October 16, 2014

At 76.6 million, millennials are the country’s largest generation and also the fastest-growing generation of consumers and employees.

As they proliferate in the market, millennials are also bringing $1.68 trillion in purchasing power to bear, according to the U.S. Census Bureau. And any smart insurance agency will develop a plan to attract, serve and retain these individuals.

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