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Agencies facing "planning season" can find inspiration outside the industry

Sometimes the best ways to transform your business are right in front of you.

By Mark Galante | Updated on October 15, 2014

It’s planning season. When I say “planning,” I mean the real thing, rather than that other thing that creeps in this time of year, when some insurance carrier reps prescribe seemingly arbitrary growth targets for their appointed agents. 

The real thing begins by imagining what is possible rather than focusing on the incremental. Earning the leading market share in your category is possible; squeaking out a couple points of growth is incremental. But achieving what is possible often requires us to do things better, smarter, differently. In other words, it requires innovation.

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