Seventy-five percent of your customers say they start their searches for insurance online. As those customers rely more and more on mobile devices and technology to meet their needs, every insurance agent must think two steps ahead about ways to improve the experience.

One innovation that will help deliver the enhanced experience your customers expect is electronic signatures. E-signature tools open up opportunities to increase customer retention, cross-sell and generate referrals—three components that are vital to an agency's growth.

Quite a few companies are starting to wake up and smell the (digital) ink. By implementing e-signature technology, you reach those customers who prefer to conduct business electronically.

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