(Bloomberg) — For some, being prepared for Oktoberfest means downloading an app that points you to the nearest restroom or helps you decipher Bavarian dialect. A novelty at this year's event is an online casualty insurance with 50,000 euros ($63,500) in accident cover.
Munich insurer Die Bayerische is selling the one-day policy for 5.99 euros, less than the price of a liter (0.26 gallon) of beer at the two-week festival that has become synonymous with the Bavarian capital. The offer, which can be purchased on its app and covers injuries suffered under the influence of alcohol, is a "test to see how this is being accepted as a sales channel," said spokesman Wolfgang Zdral.
Provinzial Rheinland, based in Dusseldorf, sold a similar warranty earlier in the year to visitors of Karneval, the pre- Lenten celebration in which revelers dress up in costume and parade through the streets of Cologne and Dusseldorf, charging 9.70 euros for a week. As the Internet and mobile phones displace traditional platforms for selling insurance in the U.S. and the U.K., German companies are only now waking up to the digital age.
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