The female market is both profitable and loyal.

On the female market: "Women are not a niche market. So, what is the niche? Here are a few examples:

Women business owners
Corporate executive women in a specific industry
Women in transition — divorcees, widows, sudden inheritors" – Rebecca True

KEY STATS

The female economy is now one of the largest on Earth and is expanding every day.
Women business owners are contributing to the fastest growing segment of the economy.
92 percent of women become the primary decision maker at some point in their lives.
By age 65, the majority of women are single.
70 percent of inheritance will go to women and this will continue to be true for the next 40 years.
Women comprise 35 percent of all management positions and 23 percent of senior management positions.
Women are very philanthropic. – Rebecca True

What is common among women?

Longer life expectancies
Competing interests for time
Love and prioritize families above everything
Like to be well-informed about available choices before committing to a solution
Want an advisor to relate well and really listen to their concerns
Tend to take less risk with investments
More focused on the reason for a solution, not necessarily performance
Masters at networking with one another and they refer more often
They are more loyal to professional advisors — and more profitable – Rebecca True

"I don't market my business using social media — I use it to learn what my clients are doing and what their families are doing. To create conversation points. I also share things about my life, what my kids are up to, the articles I read. People get to know me even when I'm not right in front of them." – Rebecca True

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