Fantasy football may cost employers more than $13 billion in lost productivity, according to the Chicago-based consultancy group Challenger, Gray & Christmas, as millions of Americans use company time to review player stats and manage rosters. But what if there was a way to harness fantasy football enthusiasm and know-how into more insurance sales?
Enter Adam Hollander, founder and CEO of FantasySalesTeam, an Austin, Texas-based software startup. A couple of years ago, when working in sales management in the marketing and advertising industry, Hollander noticed that typical sales contests were failing to motivate his reps. “I was starting to question the validity of these contests,” he says.
And he is right to do so. Technology research firm Gartner predicts that 70% of the world's largest 2000 companies will have gamified applications in place by the end of this year—however, 80% of those games will fail to meet business objectives.
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