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Commentary

The promise—and how it gets broken

What one broken bottle can teach agents & brokers about managing relationships.

By Shawn Moynihan | Updated on September 22, 2014
I don’t drink coffee.

This is primarily due to the fact that I once had a boss who sat directly next to me, whose terrible coffee breath turned me off to the scent of it. But I digress; the point is, I get my morning caffeine from iced tea. Arizona and Snapple are my two drinks of choice, both at home and in the office. So when those 12-packs of Raspberry Snapple that you see in the supermarket drop below six bucks, I’m all over it.

Recently, I was removing the bottles from one such 12-pack I’d purchased and putting them into my refrigerator when I heard the clink of shifting broken glass. I was halfway into the bottles when I realized one was broken off at about a third of the way down, its top now a jagged edge just ideal for hand-slicing—which is what would have happened, had I not been paying attention and just absentmindedly been pulling the bottles out. How often do we let our attention drift when performing a task like that, or worse, let one of our kids do it?

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Shawn Moynihan

Shawn Moynihan

Shawn Moynihan is Editor-in-Chief of National Underwriter Property & Casualty. A St. John’s University alum, Moynihan has earned 11 Jesse H. Neal Awards, the Pulitzers of the business press; seven Azbee Awards, from the American Society of Business Press Editors; two Folio Awards; and a SABEW award, from the Society of American Business Editors & Writers. Prior to joining ALM, he served as Managing Editor/Online Editor of journalism institution Editor & Publisher, the trade bible of the newspaper industry. Moynihan also has held editorial positions with AOL, Metro New York, and Newhouse Newspapers. He can be reached at [email protected].

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