(Bloomberg) — In the annals of hacker victims, Home Depot Inc. is no Target Corp.
Though Home Depot's recent data breach compromised 56 million payment cards — more than the 40 million in Target's incident — the company isn't predicting a hit to revenue and investors have been unfazed by the attack. Target, in contrast, suffered a sales drop-off and a stock slump that contributed to the ouster of Chief Executive Officer Gregg Steinhafel in May.
Home Depot, the world's biggest home-improvement chain, has persevered in part because the news of its attack broke in early September — a relatively benign time. Americans typically fix up their homes in the spring and early summer. Target's hackers, meanwhile, infiltrated its computer system during the all- important holiday-shopping season.
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