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Progressive and Zubie target safe drivers

Telematics solution delivers savings to consumers for safe driving.

By Patricia Harman | Updated on September 05, 2014

In an industry first, Progressive Insurance and startup Zubie are collaborating on a new telematics solution that can provide savings to customers based on their safe driving habits.

Zubie has created a device that plugs into any vehicle and tracks how well (or poorly) an individual is driving. Drivers merely need to plug the Zubie Key into their car’s on-board diagnostic port and it will feed information directly to the driver’s Android or Apple smartphone. This encourages drivers to make safer and smarter decisions on the road (like slowing down for yellow lights instead of speeding through an intersection).

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