A new Towers Watson survey reveals that U.S. drivers are becoming increasingly more comfortable with usage-based auto insurance programs, which allow auto insurers to monitor a policyholder's driving habits with a telematics device in exchange for potential premium savings. 

Survey results reveal an increase in the number of customers who have, or have had, a UBI policy in the last 17 months, which has nearly doubled from 4.5% in February of 2013 to 8.5% in July of 2014.

Seventy-nine percent of the 1,000 respondents surveyed claimed that they would buy a UBI policy, or would be willing to consider the concept. If the insurer guaranteed that drivers' premiums would not rise, this number increases to 88%. These percentages are virtually unchanged from last year's study, revealing that general interest level remains relatively stable.

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