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Manage Social Media Risk

Several years ago I attended an industry conference where a number of workshops detailed how to use and manage various technologies. A senior-level IT executive spoke on the use of social media by businesses, and he pointed out that he blocked employees access to websites such as Facebook and Twitter...

By Rick Gilman, APR, CMP | Updated on September 01, 2014

Several years ago I attended an industry conference where a number of workshops detailed how to use and manage various technologies. A senior-level IT executive spoke on the use of social media by businesses, and he pointed out that he blocked employees’ access to websites such as Facebook and Twitter due to security risks. Then he shared horror stories about security gaps at other companies as a result of a lax policy.

This was about five years ago, when our industry was still wary of social media. I knew eventually the tides would turn and businesses would open the portals, albeit with protective measures, and that social media’s influence over marketing, hiring and personal development would grow.

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