When the earth shakes, it gets our attention.
With respect to earthquake insurance, for example, an Oklahoma insurance-department spokesperson recently told Reuters that take-up rates in the state grew after a magnitude 5.6 quake struck in 2011, from up to 4% before the temblor struck to up to 18% currently. Figures from the Insurance Information Institute show direct-written premium for earthquake in the state grew from $6.76 million in 2010 before the quake to $11.63 million in 2012.
But the reverse is also true: When an area at risk for earthquakes does not experience one for an extended period of time, this risk falls off the radar for most people and even public officials.
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