Auto-insurance companies have long used factors other than a customer's driving record to underwrite and price risks. Today, though, the Consumer Federation of America (CFA) has called on all state-insurance commissioners to crack down on insurers that raise rates on customers who are more likely to stick with the same company.
“It has never been more important to shop around for auto insurance, no matter how long you have been with your current company,” says Robert Hunter, CFA's director of insurance, in a statement. “Even if you have a perfect driving record, many insurance companies are raising rates on people just like you—people who do not shop around.”
Through a method called “price optimization,” insurers quantify (among other things) your likelihood of sticking with the company and then adjust rates based on their analysis. Hunter calls the practice unfair and dishonest.
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