Are you ready for some football?

Believe it or not, it's almost that time of year again — my hometown Denver Broncos are set to play their first preseason game this Thursday — and as the league's PR machine ramps up for yet another season, some insurance-related news entered the mix this week: Nationwide has signed on as an official NFL sponsor. The insurance firm was named a “founding sponsor” of the new NFL Now digital video service and a “presenting sponsor” of the Walter Payton NFL Man of the Year Award.

The sponsorship is set to run through the 2016 season.

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