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Work on your handshake!

This digital marketing plan involves real digits.

By Brian Heun | Updated on July 31, 2014

Back in the day, when upward mobility meant moving to a larger cave closer to fresh water, it is possible men shook hands to indicate they weren’t about to wrap them around each other’s necks. Jump ahead about 500,000 years, and it is posited medieval knights would present and grip each others’ hands to show they were not about to disrupt their tenuous amity with a concealed weapon.

Jump ahead even further to the present day, and it seems an unsettling number of executives have lost the simple but profound gift of offering their hand in a meaningful way to each other. How is it possible such a useful, durable convention has lost its standing?

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