A study from Bain & Co. recently detailed the different levels of insurance customer, and revealed surprising findings that suggests that insurers are alienating the most valuable clients by focusing primarily on digital investments.
Instead, the study proves the need for multichannel engagement, as customers expect to access information anytime, anywhere. The industry has to evolve its business and customer service models to interact with customers through a variety of touch points, including online, face-to-face, videochat and other platforms.
With multichannel engagement as the wave of all future insurance industry interactions, Applied Systems compiled the following infographic, based on their recent whitepaper, detailing facts and statistics of multichannel engagements or agents and brokers.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.