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3 ways businesses can manage social media risk

Prevent social media from being a double-edged sword by enforcing a solid policy.

By Rick Gilman, APR, CMP | Updated on July 22, 2014

Several years ago I attended an industry conference for a technology organization  where I attended a number of workshops having to do with how to utilize and manage various technologies that were really beginning to impact our business. Smart phones, social media, changing expectations of consumers and employees, were among the topics addressed.

One session presented by a senior-level IT person covered the use of social media by businesses. It struck me from the start that IT seemed to be the wrong perspective to take on this subject until I discovered that his overriding point was around the ways he blocked social media access to the employees. He discussed the risks associated with giving staff open access to Facebook, Twitter, LinkedIn and the like. Then he began telling some horror stories about gaps in security that had happened to other companies as a result of a lax policy.

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