Geico spent $935.1 million on advertising in 2013—over $280 million more than its closest competitor, Allstate, a new report shows.
In its "U.S. Insurance Weekly" update, Nomura reveals the top-10 insurers for ad spending in personal lines. For some perspective, Geico spent nearly $100 million more on advertising in 2013 than the 6th through 10th ranked companies combined.
Geico also experienced 11.2% personal-lines growth in 2013, outpacing its 9.1% growth in 2012.
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