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An Internet marketing lesson--from Weird Al

Faced with the end of a 32-year record contract and online amateur competition, the king of song parodies is switching up his marketing strategy.

By Laura Mazzuca Toops | Updated on July 18, 2014

This week the Interwebs are abuzz with Weird Al Yankovic, who released eight new parody music videos in eight days to promote his new album, “Mandatory Fun.”

In case you’ve been living under a rock for the past 30 years, Weird Al is famous for his spot-on parodies of famous pop songs. (My own personal favorite from the current batch is “Word Crimes,” a parody of last year’s big hit, “Blurred Lines.” Check out the video and you’ll see why it’s dear to my heart.)

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