With the upcoming holiday weekend on the horizon, many drivers will be heading to the beach, camp sites, cookouts and other activities. But how many are trying to multi-task as they drive? Some recently released data from Lytx, a leader in video-based driver safety technology, shows that eating and drinking behind the wheel are nearly as dangerous as any cell phone distractions.

“I see people eating while driving almost every day,” said Del Lisk, vice president of Safety Services for Lytx. “What we’ve learned is that this type of distraction is nearly as dangerous as talking or texting on your cell phone. We know that distracted driving is a significant factor in vehicle collisions, and our predictive analytics show that distractions such as eating and drinking or smartphones and tablets are among the leading causes of collisions.”

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