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How Might Auto Insurers Differentiate Themselves with Telematics?

Convincing consumers to take the plunge and allow their driving performance to be monitored via telematics is only half the battle for carriers transitioning to a usage-based auto insurance program.

By Sam J. Friedman, Michelle Canaan | Updated on July 02, 2014

Enticing consumers to take the plunge and allow their driving performance to be monitored via telematics is only half the battle for carriers transitioning to a usage-based auto insurance program.

The other half is retaining those accounts by convincing customers not only that telematics could result in lower premiums, but that it can also pave the road to deliver a new set of value-added services.

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