Search
 

Perfect the Customer Life Cycle

Insurance agency marketing and sales are being transformed, and customer expectations are driving the change. Yet consumers still want to buy from people they know, like and trust. Independent agents can take advantage and grow their agencies if they think differently about the customer lifecycle through these nine ways

By Steve Anderson, CIC | Updated on July 01, 2014

Insurance agency marketing and sales are being transformed, and customer expectations are driving the change. Yet consumers still want to buy from people they know, like and trust. Independent agents can take advantage and grow their agencies if they think differently about the customer lifecycle through these nine ways:

Get attention: Getting the consumer’s attention—whether personal or business—is more difficult today than ever. A balanced marketing approach helps you engage with prospects. Informative articles on your website, Facebook ads, LinkedIn research and engagement, local networking events, and direct mail letters or postcards all attract customer attention. Training employees to be more active and successful on social platforms is another way to engage and get the attention of your ideal prospects.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.