Editor's note: Matt Masiello is executive vice president and COO of SIAA
On my way to address a room full of independent agents earlier this year, I heard the news that Wal-Mart would begin selling auto insurance. The timing seemed appropriate. Auto, long the flagship product of many agencies, is becoming commoditized and that means big changes for independent agencies.
That fact was a highlight of the 2013 McKinsey report, Agents of the Future, which examined how consumers are using the Web to purchase coverage and interact directly with carriers.
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