Joan Jett may not have given a damn about her “bad reputation,” but perhaps you should.
According to the annual Harris Poll 2014 RQ (Reputation Quotient) report, based on the responses of more than 14,000 consumers, the power of a business' good reputation has a huge impact on the company's bottom line.
The names topping the list of the 15th annual RQ study aren't a surprise. They are: Amazon.com, RQ 83.87; The Coca-Cola Co., RQ 82.68; Apple, RQ 81.76; The Walt Disney Co., RQ 81.50; Honda Motor Co., RQ 80.87; Costco, RQ 80.75; Samsung, RQ 80.75; Whole Foods Market, RQ 80.45; Microsoft, RQ 80.11; and Sony, RQ 79.77.
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