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Get in the Game: Sports & Rec Market Update

With ample capacity, new players and new exposures to contend with, the Sports & Recreation market remains as competitive as ever.

By Michael P. Voelker | Updated on May 28, 2014
Picture a soccer game in your mind. Visualize a field, goals and two teams of players. Then imagine each player wearing a large plastic bubble.

It looks…well, it looks pretty much just like it sounds.

The game of “bubble soccer” is one of many new sports ranging from “foot golf” (played with a soccer ball and no clubs) to “bossaball” (a combination of volleyball and gymnastics) that take a creative twist on traditional games. In some cases, that twist trends to the extreme: Tough Mudder, for instance, features amateur athletes contending not only with obstacles and lots of mud, but also with electric cables that administer 10,000-volt shocks.

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