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Regional vs. National Carriers: Difference With a Twist

The age-old David-and-Goliath debate on producer preference takes a new twist.

By Laura Mazzuca Toops | Updated on May 14, 2014

Old images die hard. Drop the phrase “regional insurer” in conversation with independent agents and it evokes images of close relationships, ease of underwriting, and in-depth knowledge of the local market. The traditional perception was that the regional insurer was the “Cheers” of  carriers: a place where everybody knows your name, the antithesis of the monolithic Big National Insurance Co. that expects to be on your top three carrier list but only sends its rep to see you once a year.

Yet while this image may still ring true in some cases, for others, industry changes have turned that stereotype on its head. Small regional carriers have morphed into super-regionals; big national insurers are targeting Main Street business and personal lines; and all are leveraging technology to improve ease of use for agents and customers alike.

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